About Tory Armitage

  • Associate Vice President
  • President's Club Member
  • Longevity - 30 years
  • National Sales Award Recipient
  • Career sales of over $215 Million
  • Third Generation Bruce serving the Milwaukee real estate market since 1929
  • Top 1% of all Shorewest Agents since 2002
  • Certified Home Marketing Specialist
  • Lifelong Milwaukee/Ozaukee County Resident
  • Annual recipient of Milwaukee Magazine's 5 Star Client Satisfaction Award

I was recently quoted in the Milwaukee Journal Sentinel when asked, "What qualities make for a good realtor?"

"One of the things I've prided myself on from day one, as corny as it sounds, is to give the best service - communication and getting back to people in a timely fashion.  We're a service industry, and giving your client the best service possible should be the goal".


I was recently transferred to Milwaukee from Wichita, Kansas. Not knowing anyone in the area, the relocation company recommended Tory to my wife and I. We are very grateful that they did. Tory's professionalism and drive to find the right property for us, were essential in making the transition a success. She listened to our needs and worked very hard to find options to meet them. Her enthusiasm, honesty, and knowledge of the area were key elements in finding the right property. We would recommend Tory and plan on using her again in the future if we are in the market to buy another home.
Kevin & Anna K, Grafton


My wife and I met Tory during a recent job transfer into the Milwaukee area. Tory was recommended by our relocation company as our real estate agent to assist with our home purchase. Tory proved to be very professional, patient, knowledgeable, and very well connected. Our home search was exhaustive and changed priorities as we became familiar with the search areas and our options. We eventually warmed to the idea of building a new home and Tory was able to point us to very nice building options and teach us about construction loans. Her recommendation for a financial institution was also very good. Tory also looked after our better interests by alerting us about deadlines, giving us honest assessments of existing homes, and assisting with the contract negotiations with our chosen builder. Tory also communicates in a timely manner and always seems to make time in her schedule for us. Overall, we could not have been happier with our real estate agent. We would highly recommend her to anyone.

Gerardus & Christine, Cedarburg


As a first-time home buyer, Tory proved to be an invaluable resource for me. She took the time to really understand both my essential needs and my “nice to haves”, then crafted a search that met both of those criteria. Additionally, she helped me understand the complexities of home-buying in a manner that made me comfortable throughout the entire process, an especially critical skill for a first-timer like myself. In short, I would recommend Tory to anyone seeking a truly personalized, considerate home-buying experience.

Isaac E., Thiensville


Moving from a home that you love to a smaller facility due to health concerns can be an emotional and somewhat overwhelming experience. However, we were blessed to have as our realtor, Tory Armitage. From the beginning, she demonstrated her knowledge, expertise and caring. It was as though we were the only ones she had to work with. Whenever we had a question, she was right there with the answer. Her many suggestions on ways to enhance the appeal of the property were most welcome. She always kept us in tune with what the local market was doing, and that proved to be most helpful. There is no doubt that TORY is at the top of our list when it comes to realtors, and feel she would be for anyone who is looking to buy or sell a home. She really cares!!

Don & Jan M., Mequon


It was such a pleasure to work with Tory to find our new Whitefish Bay home.  She is the consummate professional with all the right connections to navigate a tough market.  We absolutely love our forever home and could not have found it without Tory!  Tory is honest, fair, hardworking and simply a pleasure to be around.  Since we looked at many, many homes for more than six months, enjoying our realtor’s company was important.  And, we still ask her for her trusty list of resources for all things home-related!  Tory is a great realtor and she will work very hard for you!

Kate & Brad S., Whitefish Bay


Tory is everything you could want in a realtor; knowledgeable, experienced, polished, and personable.  She is instantly likeable, and feels more like a friend than a business associate.  Tory is trustworthy, hardworking, and patient.  Even when we asked to look at many houses and duplexes in multiple neighborhoods, she always made time to do so, with a smile.  Although I knew she was "in-demand", we always felt like we were her most important clients, and never felt rushed or pressured into making a decision.  She took time to explain things to us that probably seemed like commonsense to her, but she never made us feel inferior or ignorant. She has the energy of a new realtor, with the experience and connections of a seasoned professional.  She even connected us with a great lender, who got us the lowest rate available.  More than anything, in a business where people can often seem superficial or "fake", she puts the REAL in realtor.  She is genuine and caring, and goes out of her way to ensure that everything possible is being done for her clients.  I truly believe that you cannot find a better realtor than Tory Bruce Armitage.

Jacki P., Glendale/Grafton


With a kid on the way and a two year old running around, most people thought we were crazy for moving.  Tory did too, but she knew what we wanted.  She helped us price, show and sell our house - which sold in a day - and navigate a buyer’s market, avoid a bidding war, and ultimately negotiate and purchase our dream home.  Tory is a professional real estate agent, period.  She knows what she’s doing and will go to at for her clients.  More than that, she was fun to work with and made what should have been a stressful experience an enjoyable one.  I’d recommend her to anyone.

John & Casey T., Whitefish Bay/Cedarburg


My husband Jim and I wanted to express our sincere gratitude and appreciation for the exceptional service we received from Tory Bruce Armitage during our relocation to Wisconsin.  We were so impressed with the professionalism and expertise that Tory offered to us during our recent relocation from Ohio.  Having had no idea where to start or what area we were going to live in, we felt overwhelmed.  Tory put our minds at ease with her extensive knowledge regarding neighborhoods, schools, hospitals, parks, restaurants, veterinarians, amenities, etc.  One of our main concerns was finding a great school for our daughter as she entered high school.  We also wanted a place that was convenient to access the airport since my husband travels frequently.  She took us to several towns that had excellent schools and nice neighborhoods.  Tory took care of every detail ensuring a smooth transition during a very hectic time in our lives.  We would recommend her to anyone in need of a realtor.  She is a wealth of information and has provided us with recommendations for landscapers, electricians, dog sitters, house sitters and the list goes on.  We would definitely use Tory Bruce Armitage again for any of our realtor needs.

Bridget & James H., Grafton


Tory Bruce Armitage was amazing!  She found a condo perfect for us and she closed the transaction in a highly professional and very congenial manner.  We will always be grateful for her talents.

John & Mary E., Third Ward Milwaukee


My family and I found the services of Tory Bruce to be invaluable in the search for our new home in the Milwaukee area.  She researched myriad properties on our behalf and invested hours in visiting the most promising sites along with us.  It’s always difficult to relocate an entire family but the wonderful service Tory provided relieved us of a large portion of that stress.  I would not hesitate to utilize her talents again and will most certainly recommend her to others.

Sang K., Mequon


Tory is an outstanding realtor who exhibits great discretion, understanding, expertise and kindness.  In the summer of 2013, I engaged Tory to assist me in finding a loft in downtown Milwaukee.  My husband was very ill at the time and I was unsure as to what we actually wanted or needed.  Within a week, Tory was able to find the perfect loft and patiently guided us through the purchase and move.  I am so honored to know this young lady and wholeheartedly recommended her to my friends and family.

Claudia & Raymond G., Downtown Milwaukee


Thanks to Tory Bruce Armitage we found our dream home.  Tory is a consummate professional with unparalleled knowledge of the local market.  She is diligent and extremely professional.  We were very happy to work with her and Shorewest during the purchase of our home.  We highly recommend her!

Jennifer & John S., Fox Point


We enjoyed our experience selling our house with Tory Bruce Armitage.  She is a veteran of the realty market and made our listing, showings, and sale of our home worry-free. It gave us confidence to have a seasoned professional on our side as we went through the home selling process.

Vince & Janet C., Mequon


Sometimes the most appropriate response is "WOW!"  And, "WOW!" is how we feel about our experience with Tory!  In a market with few options for one of our very specific requirements, Tory was able to identify and show us properties to meet the needs for our family, both here today and for those that will come to visit.

The thing that I like best about our interaction with Tory, besides her obvious knowledge and professionalism, was that she never tried to convince us one way or the other.  She let Janet and I wander, discuss, and babble our thoughts away with no "swaying” comments or attempts to convince us towards any specific property.  She did, however, provide market knowledge and her professional opinion when we directly asked.  She let this experience be our decision with her as a mentor...I guess that’s the best way to describe it.  Tory mentored us through the home search and purchase process to select a home to meet our family’s needs!  We could not be happier!

Joe & Janet M., Mequon


Tory - Both Carol and I thank you for all the professional and personal advice and effort you put into selling our home on Thornapple Lane.  Two weeks to sell and six weeks to closing; very nicely done!  We appreciate your personal advice and updates throughout the process.  As absent owners/sellers, we are especially grateful for your extra visits to the home to check up on things and even to do a bit of cleaning up of the footprints, etc., after all the showings and during the interim to closing (floors clean, heat on, snow plowed, inspectors and village compliance visits, and more).  Everything went very smoothly; your knowledge of the market, the listing process, the listing literature, the sale negotiations, the subsequent inspection and contingencies satisfaction process, and the closing; none of which we were present for.  You did it all for us while we enjoyed our warm Florida weather.  Again, we can’t say enough about your professionalism and personal service throughout our dealings, and besides, you’re just a nice person to work with!!  We chose the right agent.

Jim & Carol P., Mequon


Many thanks Tory for assisting us with the sale of our Cedarburg home.  We are especially pleased with the outcome as we had the added challenge of trying to prepare and sell this home from the Boston area.  We needed every service imaginable to be able to put this home on the market.  You and Shorewest provided, or put us in direct contact (and when we were unable, handled the follow up) with every service professional imaginable!  Everyone from painters, carpet and house cleaners, to a professional handyman and staging services!  Not only did you get us on the market completely prepared to sell quickly, but just as important, for top dollar!  When we received multiple offers while in the middle of a remote location in Iceland you still made sure everything came together smoothly and accurately for all parties concerned.  Thank you again Tory for making this such a smooth and stress free process for us!  It was a pleasure to work with you and the entire Shorewest staff.

Lori & Steve F., Cedarburg


I was referred to Tory from a very good customer and friend of mine.  Tory took the time to show me a bunch of different condos as I had no idea what I was looking for or what was available.  She took my input and gave me some recommendations on how to decide what was the correct home for me.  She was always prompt and very helpful.  I actually found my dream condo in downtown Milwaukee on the river with Tory’s help.  To be fair, I don’t think I would have found or bought my place without Tory as my agent.  I would recommend Tory to anyone I know because she would make sure they got what they wanted, at a fair price and would make sure they have all the background information needed to make a wise decision.

Jon K., Third Ward


We have known Tory for several years and had a pleasure working with her.  We were searching for a house for over 2 years before finding our home.  Tory was very patient with us throughout the entire process, and did not pressure us into a decision.  She made it a fun experience rather than a stressful one.  We truly appreciate everything that she has done for us during the last couple of years, and we highly recommend her to anyone that is looking to buy or sell a house.

Reut & Darin R., Cedarburg


We can’t say enough good things about Tory!  I moved my family to Milwaukee from Ohio and didn’t know anyone or anything about the area.  Tory was a life saver and was more than just a real estate agent - she was a phenomenal resource for the community providing us with referrals for everything from soccer teams, school districts and a Mandarin teacher to everything that we would need for our new house - plumber, electrician, painter, etc.  She even took the time to make sure our 8 year old son felt at home and was a part of the house hunting process.  Through her extensive contacts we found out about our house before it hit the market and were the first ones to see it before it was open to the public.  She was always on top of every detail and extremely knowledgeable about the market in many different neighborhoods.  We found her to be invaluable and would highly recommend her!

Chip & Kristina K., Whitefish Bay

Home Valuation Report